Tuesday, April 14, 2009

SASA's brand management

It was such a long time that i did not manage this blog..
today i am going to talk about promotions and advertising of SASA.
I think that SASA had done a great job to create its brand name around Malaysia
Although, there were people that not so familiar what SASA selling,
but at least they have heard SASA this brand name before.
If you were a big fans of 8TV, you will able to notice that SASA's advertisement actually appears quite frequently. its commercial advertising were quite interesting. unfortunately i could not found it in youtube.

Overall, i feel satisfy about its positioning and strategy.
In the next post, i will introduce the promotions that available and some little useful suggestion from me! c ya next post!

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